Ivanka Trump’s namesake fashion company appears to be making moves to grow its empire. Though the First Daughter formally stepped away from its day-to-day management before her father’s Inauguration, the brand has attracted criticism in recent months for seemingly becoming intertwined with—and appearing to benefit from—its founder’s new position within the Trump administration and the access it grants. Now, Bloomberg reports that Ivanka Trump’s label has received initial approval for obtaining trademarks on intimates, loungewear, and athletic clothing bearing the name of the assistant to the President—a development that likely won’t reassure those concerned over the separation of the Trump’s personal business interests and their political pursuits.
“These and other filings in other countries are made in the normal course of business for any company in these categories,” Abigail Klem, president of Ivanka Trump, told WWD, alluding to a series of Chinese trademarks the brand received shortly after the First Daughter met with the nation’s president—the timing of which was concerning to ethics experts. “The brand has filed, updated, and rigorously protected its international trademarks over the past several years in the normal course of business, especially in regions where trademark infringement is rampant,” she continued. “We have recently seen a surge in trademark filings by unrelated third parties trying to capitalize on the name and it is our responsibility to diligently protect our trademark.”
It was first reported that Ivanka Trump Collection was making moves to expand into the lingerie space back in January, around the same time the daughter of the then-President Elect announced she would resign from the label she founded back in 2007. In the months since Klem took over the company (and Trump joined the White House), the brand has seen an uptick in sales, despite being at the center of boycotts and being dropped from various stockists.
Despite this apparent financial success, the label has received attention over concerning reports about the factories it sources its products from overseas—first, its clothing-makers, which are managed by G-III Apparel, then, most recently, its footwear manufacturers, which are overseen by Marc Fisher. Meanwhile, in Washington, D.C., Democrats in the House Judiciary Committee sent a letter to Klem in regards to their concerns about the First Daughter’s potential conflicts of interest when it comes to her namesake businesses.
We’ve reached out to the Ivanka Trump brand for comment and will update our story when we hear back.
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